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The following paragraphs describe the course. To view a syllabus, please click on the course title.
This course provides an overview of the total Marketing Education program and its components, presents employment opportunities in marketing, prepares students for job interviews, incorporates human relations and communications in business, and explores the role of marketing in our economy. Marketing functions, marketing concepts, channels of distribution, special markets, and trends in marketing are taught. A study of retail operations, career opportunities, store location and layout, organizational structure, and merchandising policies are covered.
|  | CGHS Marketing -- Mrs. T. Huff |
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This course is designed to introduce the student to the role of small business in contemporary society. Students are given the opportunity to study, discuss and apply the principles and methods of small business organization and management with an emphasis on the marketing mix. Students participate in a project which includes business planning and management.
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Coming Next Year . . .
Fashion Marketing
This course describes the envrionment in which fashion thrives; introduces the terminology and basic elements of fashion; identifies the factors that influence fashion behavior; gives a historical perspective of fashion; traces the movement of fashion; identifies fashion leaders and followers; explores each of the fashion industries, presents methods of promotion, selling and coordination; and explains the development of a fashion image.
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