1 Semester Course

Grade Levels: 11-12

 Prerequisite: Enrollment by permission of Coordinator

Course Description:

This course provides an overview of the total Marketing Education program and its components, presents employment opportunities in marketing, prepares students for job interviews, incorporates human relations and communications in business, and explores the role of marketing in our economy. Introductory marketing concepts including the marketing functions, the marketing mix, target marketing, and channels of distribution are taught. Students are expected to complete a career portfolio.

Objectives:

The student will be able to:

• describe the Marketing Education program and its components. *
• identify the role of marketing in the free enterprise system. *
• interpret the factors that indicate change in the domestic and international marketplace. *
• define basic marketing terms.
• formulate an explanation of the marketing concept. *
• distinguish among the seven marketing functions. *
• identify the four p's of the marketing mix. *
• distinguish between the consumer and industrial channels of distribution. *
• describe the concept of market segmentation. *
• classify the types of marketing businesses.
• demonstrate employability skills necessary for marketing positions. *
• utilize appropriate human relations and communication skills in marketing activities.
• apply decision-making skills to actual marketing situations.
• explore career opportunities in marketing. *
• apply academic concepts to specific laboratory activities.

* Academic Knowledge and Skills

Basic skills are enhanced and applied in the three components of the Marketing Education program:  Classroom instruction, internship/project method, and leadership development (DECA).

Grading System:

Written Assessments/Training Plan                                                                                                                                               40%

Performance-Based Assessments                                                                                                                                          30%

Workbook Activities/Notebook                                                                                                                                         15%

Final Exam (comprehensive)                                                                                                                                   15%

Notebook Requirement:

Each student will maintain a notebook for this class. A notebook, dividers, and a computer disk will be provided for each student and will be stored in the classroom for use each day. The notebooks include folders for taking materials home to study for tests or prepare for other assignments.

Please organize the notebook in the following manner:

Eight (8) Dividers:

1. FYI For Your Information
2. Objectives
3. Classwork, Homework, Workbook
4. Quizes/Tests
5. Projects
6. DECCA
7. Marketing Lab
8. Work-Based Learning

Make-up Work:

Please be aware that make-up work can never replace the dynamics of the classroom. However. when you must be absent from school, it is your responsibility to ask the coordinator what work was missed. Take care of this at the end of the class period on the day you return to school.  If you have an excused absence, you have five days to make up the work. Unexcused absences have no make-up option. Any work due on the day you are absent must be turned in the day you return to class. Should a test be scheduled the day you return from an absence, you are expected to take the test at the scheduled time.

Deadlines:

Graded assignments may be given which demand meeting a deadline. If work is not returned by the requested date, the grade which would have been given for the assignment will drop an additional 10 points each day the assignment remains outstanding.  Deadlines are an everyday occurrence in marketing and one mark of a professional is being able to respond to such demands.

Monthly Work Reports are due on the fifth of each month. Failure to submit your report by that date will result in points being deducted from your Internship Grade (refer to the Work Experience Grading Criteria).

Employer Evaluations are due within five days of the date received by the student. Failure to return the evaluation to the coordinator by that date will result in points being deducted from your Internship Grade (refer to the Work Experience Grading Criteria).